FROM PARIS TO LA
The Bridge Between Two Olympic Cities
A FOUR-YEAR WELLNESS JOURNEY CONNECTING THE WORLD'S GREATEST GAMES
Bridge is a curated, four-year cultural program spanning Paris 2024 and Los Angeles 2028 — the two most iconic Olympic host cities in the world. We partner with organic winemakers, artisan chocolatiers, and wellness innovators to create immersive experiences that live and breathe the Olympic spirit: excellence, friendly rivalry, and unity.
What is Olympic Agenda 2020+5?
Olympic Agenda 2020+5 is the IOC's strategic roadmap through 2025 — 15 recommendations to make the Games more sustainable, inclusive, and financially responsible. Bridge is built in direct alignment with its core principles: cultural engagement, wellness, and legacy beyond the podium.
LOS ANGELES 2028
Bridge is preparing to unite the finest global winemakers, chocolatiers, chefs, sommeliers and cultural innovators for an unforgettable tasting experience at the 2028 Olympic Games. Stay informed as the journey unfolds.
The Olympic Pillars · Applied to Wellness
Our Shared Values
The Olympic Movement is built on three pillars: Excellence, Friendly Rivalry, and Unity. Bridge does not simply reference these ideals — it operationalizes them through every producer partnership, every tasting, and every event on the road to Los Angeles 2028.
Excellence
Citius, Altius, Fortius
The Olympics demand the absolute best from every athlete. Bridge holds its partners to the same standard. We work exclusively with certified organic and biodynamic producers — artisans who have dedicated years to mastering their discipline with the same precision, patience, and purpose as an Olympic champion.
Every wine, every chocolate, every Bridge event is a medal-worthy performance. Your brand stands alongside excellence — not adjacent to it.
Friendly Rivalry
Competition Through Craft
The Olympics celebrate competition as a force for greatness — not division. Each month, Bridge spotlights a new winemaker or chocolatier, inviting them to take the stage and share their story, their method, and their vision. This rhythm mirrors the Games: a rotating cast of extraordinary producers, each pushing the craft further.
Sponsors gain visibility across every spotlight — a fresh content cycle, a new story, a new audience segment, month after month for four years.
Unity
One World, One Table
The Olympic Games are the only event on earth where every nation comes together in shared purpose. Bridge mirrors this ideal: French and Californian producers at the same table, global chefs and sommeliers in the same room, Olympic delegates and everyday wellness enthusiasts sharing the same experience.
Bridge connects cultures, cities, and disciplines — giving sponsor brands a platform that transcends geography and speaks every language.
Olympic Charter · Fundamental Principle 2
"The goal of Olympism is to place sport at the service of the harmonious development of humankind, with a view to promoting a peaceful society concerned with the preservation of human dignity."
Bridge channels this principle through wellness, craft, and community — from Paris to Los Angeles.
Olympic Agenda 2020+5 is the IOC's 15-recommendation framework for a more sustainable, inclusive, and legacy-driven Games. Every element of Bridge is designed in direct alignment with it.
Strengthen the uniqueness and universality of the Olympic Games
Bridge connects Paris and Los Angeles through shared wellness rituals, uniting producers and audiences under Olympic values.
Foster Sustainable Olympic Games
Bridge uses certified organic and biodynamic products, supporting zero-waste, carbon-neutral goals aligned with LA 2028.
Enhance and promote the Road to the Olympic Games
Bridge extends Paris 2024 venues into LA 2028 storytelling, sustaining Olympic legacy through cultural and corporate programs.
Reach out beyond the Olympic community
Bridge invites corporations and citizens to engage in Olympic-inspired wellness experiences beyond the athletic field.
Continue to lead by example in corporate citizenship
Bridge operates with full traceability, ethical partnerships, and inclusive economic growth.
What Your Brand Gains
Bridge offers sponsors something no standard Olympic ad buy can provide: deep, sustained brand integration across a four-year journey — with exclusive access to the world's most coveted wellness audience before, during, and after the Games.
Olympic-Scale Reach, Boutique Depth
Associate your brand with the two most globally recognized sporting events of the decade — Paris 2024 and Los Angeles 2028 — through intimate, high-quality activations that cut through the noise.
Premium Corporate Hospitality
Host clients, employees, and VIP guests aboard curated Bridge experiences — including yacht dinners, private tastings, and producer-led events in Paris and Los Angeles.
Align with LA 2028's Sustainability Mandate
LA 2028 has placed sustainability at its core. Bridge exclusively partners with certified organic and biodynamic producers — giving your brand measurable ESG credentials.
Four Years of Continuous Brand Storytelling
Unlike a two-week Games buy, Bridge gives sponsors 48 months of rolling content, events, and audience touchpoints.
Local Market Dominance
Own the LA wellness conversation before, during, and after the Games with hyper-local activations across the city's most influential neighborhoods.
Community Access
Tap into Bridge's curated network of LA-based wellness leaders, chefs, athletes, and cultural figures for authentic co-branded storytelling.
Olympic Venue Visibility
Position your brand near official LA 2028 venues with sanctioned activations that capture foot traffic from athletes, delegates, and global spectators.
Legacy Program Inclusion
Be part of Bridge's post-Games legacy programming — ensuring your brand remains woven into the Los Angeles 2028 narrative for years beyond the closing ceremony.
Certified Producer Alignment
Stand alongside the world's finest organic and biodynamic producers — reinforcing your brand's commitment to purity, provenance, and performance.
Thought Leadership Platform
Co-host expert-led tastings, panels, and immersive wellness journeys that position your brand at the forefront of conscious living.
Global Wellness Audience
Reach a discerning, high-net-worth global audience that actively seeks out brands sharing their commitment to health, sustainability, and excellence.
Content & Media Integration
Your brand is featured across Bridge's editorial content — producer spotlights, tasting notes, event coverage — generating ongoing organic visibility.
Bespoke Client Entertainment
Elevate your client relationships with curated Bridge experiences — private yacht dinners, cellar-door visits, and exclusive producer encounters in the world's most beautiful settings.
Employee Engagement Programs
Reward top performers with access to Bridge's most coveted events — creating powerful internal brand moments that build loyalty and culture.
Olympic Credential Access
Leverage Bridge's Olympic partnerships to offer clients and guests unique access to Games-adjacent experiences unavailable through standard corporate packages.
Year-Round Activation Calendar
A structured calendar of quarterly hospitality events from now through LA 2028 — allowing your team to plan ahead with confidence and consistency.
Secure Your Position Before LA 2028 Inventory Closes
Founding sponsor packages are available now — giving early partners priority placement, naming rights to key events, and co-production access to the LA 2028 culmination experience. Partnership slots are limited by design to preserve exclusivity and brand alignment.
Join the Movement
Become Part of the Olympic Legacy
Bridge is the most distinctive wellness platform in the Olympic ecosystem. We do not sell ad space — we offer genuine co-creation. Partners are woven into the story, present at the events, named in the experiences, and celebrated in front of the global audience that defines the Games.
Founding Partner
Full 4-year integration · Naming rights · LA 2028 headline presence
Program Sponsor
Annual brand integration · Monthly spotlight features · Event presence
Event Partner
Single event co-branding · Product placement · Curated guest list access
Hospitality Package
Private client experiences · Yacht dinners · VIP tasting events
Request a Partner Deck
We'll be in touch within 48 hours with tailored partnership options.
Aligned With
Olympic Agenda 2020+5 Paris 2024 Games Los Angeles 2028 Games Certified Organic Producers Zero-Waste Events