LEGACY

FROM PARIS TO LA

Our understanding of the Olympic Movement aligns with its international ideals of success, wellness, and legacy.

Bridge embraces these same principles: fostering community development, empowering youth and seniors, and creating opportunities for local small businesses.

Bridge is a four-year wellness journey connecting Paris 2024 to Los Angeles 2028. Positioned between two of the world’s most iconic cities, it embodies excellence, friendly rivalry, and unity.

The program began with yacht tastings on the Seine River following the Paris 2024 Opening Ceremony, where French and Californian sustainable winemakers came together for the first time.

This activation captured the essence of Bridge: a brand that crosses cultures, builds community, and transforms wellness through shared rituals and sensory experiences.

Our organic winemakers and artisan chocolatiers are the athletes of their craft: symbols of precision, passion, and perseverance.

Bridge will culminate in an international wine and chocolate celebration during the Los Angeles 2028 Games, bringing together leading producers, sommeliers, and cultural innovators.

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PARIS 2024
LOS ANGELES 2028
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LOS ANGELES 2028
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LOS ANGELES 2028

Bridge is preparing to unite the finest global winemakers, chocolatiers and sommeliers for an unforgettable tasting experience at the 2028 Olympic Games. Stay informed as the journey unfolds.

Our Shared Values

The Olympic Movement rests on three pillars: Excellence, Friendship, and Respect.

Bridge reflects these same ideals through emotional well-being, nutritional health, and community connection.

Excellence

We partner exclusively with organic producers to ensure every event, tasting, and ritual reaches the highest level of quality and impact.

Friendly Rivalry 

Each month, a new chocolatier or winemaker takes the stage, showcasing their story and style. This rhythm inspires creativity, curiosity, and innovation across our global network.

Unity

Bridge experiences unite cultures and disciplines through our three pillars—nutrition, emotion, and community—creating a shared language of wellness.

We will promote LA 2028 in Paris on the same opening ceremony Don Juan II yacht that led with the Greek Team. We launched our Olympic series on the Don Juan II Yacht, the same vessel that led the Greek Team during the Opening Ceremony. Guests experienced a sensory journey guided by artisan storytelling, music, and mindful tasting—a preview of what’s to come in Los Angeles 2028.

Bridge × Olympic Agenda 2020+5

Strengthen the uniqueness and the universality of the Olympic Games

Bridge connects Paris and Los Angeles through shared wellness rituals, uniting producers and audiences under Olympic values.
Bridge × Olympic Agenda 2020+5

Foster Sustainable Olympic Games

Bridge uses certified organic and biodynamic products, supporting zero-waste, carbon-neutral goals aligned with LA 2028.
Bridge × Olympic Agenda 2020+5

Enhance and promote the Road to the Olympic Games

Bridge extends Paris 2024 venues into LA 2028 storytelling, sustaining Olympic legacy through cultural and corporate programs.
Bridge × Olympic Agenda 2020+5

Reach out beyond the Olympic community

Bridge invites corporations and citizens to engage in Olympic-inspired wellness experiences beyond the athletic field.
Bridge × Olympic Agenda 2020+5

Continue to lead by example in corporate citizenship

Bridge operates with full traceability, ethical partnerships, and inclusive economic growth.

How Bridge Embodies the Olympic Spirit

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Athletes & Producers

Just as athletes dedicate years to their discipline, our producers master their craft through patience, precision, and purpose.

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The Arena

Our events are modern arenas of connection—stages where wine, chocolate, and ritual converge to create meaningful shared experiences.

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The Legacy

In harmony with the Games’ sustainability vision, Bridge spotlights producers committed to biodiversity, circular economy, and social well-being.

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The best is yet to come

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